Bad ecommerce reviews are really a good thing?
Posted by Tim McGuiness on Thu, Nov 01, 2007 @ 12:09 PM
Can bad reviews actually be a good thing?
Yes, according to a study done by Adweek. Customers considerably
prefer eCommerce sites with ratings and reviews over eCommerce sites without
them, however this is only true if there is negative feedback among the
reviews.
Without negative reviews
consumers begin to doubt their validity, as well as their overall trust in the
company. Negative reviews are also
necessary for consumers during the purchasing process so that they can work
through concerns they may have before purchasing.
If they don’t find answers on your site they
will find it somewhere else. So make
sure your site’s ratings and reviews are as credible as possible by minimizing
the number of reviews that your site filters.